FinLego

FinLego is a B2B fintech platform providing cross-border payments and local account infrastructure across Africa, MENA, and Asia. We're looking for a commercially-minded Head of Marketing to own our growth and go-to-market strategy across multiple international markets. This is a hands-on leadership role for someone who enjoys combining strategic thinking with execution. You will work directly with the founder to define our Ideal Customer Profile (ICP), validate market opportunities, build acquisition channels, improve conversion across the customer journey, and shape how FinLego is positioned across different regions. What You'll Do Go-To-Market Market Expansion Conduct market research and identify priority countries and regions for expansion. Define and continuously refine FinLego's Ideal Customer Profile (ICP). Develop and test Go-To-Market (GTM) hypotheses across different customer segments and geographies. Build market entry strategies for Africa, MENA, and Asia. Growth Performance Marketing Own demand generation and lead acquisition initiatives. Plan, launch, and optimize performance marketing campaigns across relevant channels. Monitor acquisition funnel performance and continuously improve conversion rates. Analyze campaign performance, customer acquisition costs, and channel effectiveness. Experiment with new growth channels and scalable acquisition strategies. Positioning Messaging Own company messaging and positioning across all customer-facing channels. Refine website messaging, landing pages, and conversion-focused content. Develop compelling value propositions for different customer segments and markets. Ensure consistent communication of FinLego's value across marketing campaigns, sales materials, and customer touchpoints. Adapt messaging for regional audiences across Africa, MENA, and Asia. Customer Market Insights Lead customer research initiatives and customer interviews. Gather market intelligence, customer feedback, and competitive insights. Identify customer pain points, buying triggers, objections, and decision-making processes. Translate customer insights into stronger marketing campaigns and GTM strategies. Lifecycle Marketing Design and optimize customer lifecycle communication, including activation, engagement, onboarding, and retention journeys. Improve lead nurturing and customer conversion flows. Collaborate with Sales and Operations teams to improve customer acquisition and activation. What We're Looking For 5+ years of experience in B2B marketing, growth marketing, product marketing, or go-to-market leadership roles. Proven experience building and executing marketing strategies in international markets. Strong understanding of performance marketing, lead generation, and conversion optimization. Experience defining ICPs and validating market opportunities. Strong analytical mindset with the ability to make decisions based on data and customer insights. Excellent written and verbal English. Ability to operate independently in a fast-moving startup environment. Nice to Have Experience in fintech, payments, banking, SaaS, or financial infrastructure. Experience working across Africa, MENA, or Asia. Experience building marketing functions in early-stage startups. Familiarity with customer development and market validation methodologies. What You'll Get Direct ownership of marketing strategy and execution. Significant influence on company growth and market expansion. Close collaboration with founders and leadership team. Opportunity to build and scale marketing in a fast-growing global fintech company. Flexible remote-first environment. Apply Please send your CV or LinkedIn profile together with short answers (3–5 lines each) to the following questions: Which emerging markets have you worked with and what was your experience in those markets? Why are you interested in joining an early-stage startup at this stage of your career? Describe a marketing initiative or GTM project that had a measurable impact on growth, customer acquisition, or market expansion.

Customer Success Onboarding Manager FinLego is a B2B fintech platform providing embedded financial infrastructure, SaaS solutions, and cross-border payment capabilities across Africa, MENA, and Asia . The Role You will be the first point of contact for new prospects entering our funnel and will play a key role in converting interest into successful client activation. Your mission is to engage potential customers, understand their needs, qualify opportunities, coordinate onboarding, and help clients achieve their first successful experience with FinLego. You will work closely with Founder, Marketing, Product, Compliance, and Customer Success teams, helping shape both our customer journey and product development through direct market insights. What You'll Do Customer Development Qualification Act as the first line of communication for inbound leads and marketing-generated opportunities. Engage prospects through WhatsApp, email, phone calls, and LinkedIn outreach. Understand customer workflows, pain points, and payment requirements. Conduct initial discovery and Customer Development calls. Qualify opportunities and prepare high-potential prospects for Founder calls. Support pilot marketing campaigns and contribute customer insights to validate growth hypotheses. Customer Onboarding Manage the onboarding journey from qualification through activation. Coordinate onboarding requirements across Compliance, Operations, and Product teams. Guide clients through KYB/KYC and onboarding processes where required. Ensure customers complete setup and reach their first successful use of the platform. Monitor onboarding progress and proactively remove blockers. Customer Success Operations Maintain accurate customer records and communication history in HubSpot . Keep pipelines updated and ensure proper follow-up across all stages. Coordinate smooth handovers to the Customer Success team after onboarding. Support newly onboarded customers during their early stages of product adoption. Help drive customer engagement and long-term retention. What You Bring 2+ years of experience in Customer Success, Account Management, Client Operations, Onboarding, Customer Development, or a similar client-facing role. Experience working with SaaS products, fintech platforms, payment solutions , or other B2B technology products. Strong communication and relationship-building skills. Ability to lead discovery conversations and uncover customer needs . Excellent organizational skills and attention to detail. Experience working with CRM systems (HubSpot experience is a plus). High ownership and ability to operate independently in a fast-growing startup environment. Excellent English (C1+ written and spoken). Nice to Have Experience in fintech, payments, banking, FX, treasury, or cross-border payments. Understanding of KYB/KYC, compliance, or regulated onboarding processes. Experience working with customers across Africa, MENA, or Asia. Additional languages such as Arabic and/or French. Why Join FinLego Work directly with founder and influence company growth. Gain exposure to high-growth fintech markets across Africa, MENA, and Asia. Shape customer onboarding, customer success, and product development processes from an early stage. Be part of a fast-moving international startup building the future of cross-border financial infrastructure. Apply Send your CV/LinkedIn + 5 lines on: why you’re a fit for payments/compliance + customer operations. Knowledge of cross-border payments / settlement / local accounts. Experience supporting clients across multiple regions/time zones (MENA/Africa/Asia).