Marketing Lead (GameDev)

About us

Established in 2016 by industry veterans, Unfrozen is composed of team members who have previously worked on popular games such as League of Legends, World of Warcraft, Disciples 3 etc. Our first game, Iratus: Lord of the Dead, is widely recognized as the spiritual successor to Darkest Dungeon, was released in 2020 for PC. By 2025, Unfrozen has expanded to a team of 50 people and has representatives in Cyprus, Spain, Serbia, Uzbekistan, etc.

Currently, the Unfrozen studio continues to work on Heroes of Might and Magic: Olden Era - new official installment of the series of turn-based strategy games.

The game was released into Early Access on Steam in 2026 and received numerous positive reviews and recognition from the audience.

We are looking for a qualified and responsible Marketing Lead who can take charge of our marketing team and lead the game in Early Access and later, and also will work on the future other projects of the studio.

Responsibilities:

• Marketing Strategy Development: Develop marketing strategies for our products.

• Team Leadership: Lead a small marketing team (around 5 people).

• Social Media: Oversee our social media activity and presence (Steam, Meta, X (Twitter), YouTube, TikTok, LinkedIn, Facebook etc.) — both the regular content plan as well as quick reactions to news hooks that can produce a viral effect.

• Publisher Interaction: Establish and maintain strong relationships with our publishers, negotiate and coordinate marketing efforts to maximize game visibility and success.

• Community Management: Guide and monitor our interaction with the player community on various platforms.

• Influencer relations: Build and manage partnerships with gaming influencers, streamers, and content creators.

• Copywriting: Compose texts distributed on behalf of the studio (official website, devlogs, newsletters, press releases, etc.).

• PR: Interact with gaming media, influencers, and opinion leaders. Represent the company in public communication.

• Gaming Exhibitions and Events: Plan and coordinate the company's participation in gaming exhibitions and events, ensuring a strong presence and effective showcasing of our products.

• Public Events: Plan and conduct public events for community representatives and opinion leaders.

• Advertisement Campaigns: Plan and execute advertisement campaigns for our games.

Qualifications:

• Excellent communication and interpersonal skills, fluent spoken and written English

• 3+ years of experience in marketing in gaming industry

• Experience with premium games on Steam, understanding of the unique challenges and opportunities associated with this distribution channel

• Rich experience working with different social media channels

• Experience collaborating with gaming publishers would be a plus

• Team management skills, experience leading a small team

• Deep understanding of the gaming industry, its trends and peculiarities. We expect you to know who is who in the industry, follow its news

• Creative thinking, initiative, and independence

• Strategic thinking: you’ll need to plan our marketing strategies, shape the direction our public image evolves in, and find long-term as well as short-terms ways to improve our games’ visibility and success

• Analytical skills and the ability to use data to optimize marketing

• Willingness to work remotely full-time

• The candidate must hold a valid EU residence permit (temporary or permanent) or be a citizen of the European Union. For the ideal candidate, after the probationary period, we will help to apply for ‘digital nomad’ residency in Spain.

Why work with us?

• Exciting project — this is an opportunity to become part of our team and take part in working on a legendary game franchise Heroes of Might and Magic!

• Opportunity to visit and take part in leading international gaming exhibitions

• A creative and goal-oriented team, friendly working environment

• Creative freedom and an opportunity to fully realize your professional ambitions and potential

• Flexible working hours and the option to plan your own work time

• Remote work