Digital Marketing Specialist

CarVibe
Сша •Опубликовано 25 сентября 2026
Зарплата не указана
Полная занятость1–3 годаМаркетолог
Зарплата не указана

Описание

We are seeking a Digital Marketing Specialist to manage our digital presence, generate qualified leads, and support vehicle sales through effective online marketing.

Responsibilities
  • Manage social media accounts, build content calendars, and create vehicle promotional media (photos, videos, Reels, and Stories)
  • Create, manage, and optimize Meta and Google Ads campaigns to drive qualified leads
  • Conduct keyword research and execute SEO strategies to improve organic website visibility
  • Optimize website content, vehicle listings, landing pages, and user paths to increase conversion rates
  • Implement traffic-generation strategies focused on delivering high-intent automotive leads
  • Track lead generation and overall digital campaign performance across all active channels
  • Analyze data from Google Analytics, Search Console, Meta, and Google Ads to evaluate success
  • Prepare performance reports and deliver actionable recommendations based on analytical insights
  • Align digital marketing campaigns directly with vehicle inventory levels, active promotions, and sales goals
Qualifications
  • 1+ years of digital marketing experience
  • Hands-on experience with Meta Ads and Google Ads
  • Working knowledge of SEO, Google Analytics/GA4, and Google Search Console
  • Strong social media and content creation skills
  • Experience with Canva, CapCut, or similar tools
  • Strong analytical, organizational, and communication skills
  • Ability to manage multiple campaigns and work independently
  • Automotive or dealership marketing experience is a plus
Key Performance Areas
  • Lead Generation
  • Website Traffic
  • SEO
  • Paid Advertising
  • Social Media Growth
  • Conversion Rate
  • Marketing ROI
Описание
We are seeking a Digital Marketing Specialist to manage our digital presence, generate qualified leads, and support vehicle sales through effective online marketing.

Responsibilities
  • Manage social media accounts, build content calendars, and create vehicle promotional media (photos, videos, Reels, and Stories)
  • Create, manage, and optimize Meta and Google Ads campaigns to drive qualified leads
  • Conduct keyword research and execute SEO strategies to improve organic website visibility
  • Optimize website content, vehicle listings, landing pages, and user paths to increase conversion rates
  • Implement traffic-generation strategies focused on delivering high-intent automotive leads
  • Track lead generation and overall digital campaign performance across all active channels
  • Analyze data from Google Analytics, Search Console, Meta, and Google Ads to evaluate success
  • Prepare performance reports and deliver actionable recommendations based on analytical insights
  • Align digital marketing campaigns directly with vehicle inventory levels, active promotions, and sales goals
Qualifications
  • 1+ years of digital marketing experience
  • Hands-on experience with Meta Ads and Google Ads
  • Working knowledge of SEO, Google Analytics/GA4, and Google Search Console
  • Strong social media and content creation skills
  • Experience with Canva, CapCut, or similar tools
  • Strong analytical, organizational, and communication skills
  • Ability to manage multiple campaigns and work independently
  • Automotive or dealership marketing experience is a plus
Key Performance Areas
  • Lead Generation
  • Website Traffic
  • SEO
  • Paid Advertising
  • Social Media Growth
  • Conversion Rate
  • Marketing ROI

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