We are seeking a Digital Marketing Specialist to manage our digital presence, generate qualified leads, and support vehicle sales through effective online marketing.
Responsibilities
Manage social media accounts, build content calendars, and create vehicle promotional media (photos, videos, Reels, and Stories)
Create, manage, and optimize Meta and Google Ads campaigns to drive qualified leads
Conduct keyword research and execute SEO strategies to improve organic website visibility
Optimize website content, vehicle listings, landing pages, and user paths to increase conversion rates
Implement traffic-generation strategies focused on delivering high-intent automotive leads
Track lead generation and overall digital campaign performance across all active channels
Analyze data from Google Analytics, Search Console, Meta, and Google Ads to evaluate success
Prepare performance reports and deliver actionable recommendations based on analytical insights
Align digital marketing campaigns directly with vehicle inventory levels, active promotions, and sales goals
Qualifications
1+ years of digital marketing experience
Hands-on experience with Meta Ads and Google Ads
Working knowledge of SEO, Google Analytics/GA4, and Google Search Console
Strong social media and content creation skills
Experience with Canva, CapCut, or similar tools
Strong analytical, organizational, and communication skills
Ability to manage multiple campaigns and work independently
Automotive or dealership marketing experience is a plus
Key Performance Areas
Lead Generation
Website Traffic
SEO
Paid Advertising
Social Media Growth
Conversion Rate
Marketing ROI
Описание
We are seeking a Digital Marketing Specialist to manage our digital presence, generate qualified leads, and support vehicle sales through effective online marketing.
Responsibilities
Manage social media accounts, build content calendars, and create vehicle promotional media (photos, videos, Reels, and Stories)
Create, manage, and optimize Meta and Google Ads campaigns to drive qualified leads
Conduct keyword research and execute SEO strategies to improve organic website visibility
Optimize website content, vehicle listings, landing pages, and user paths to increase conversion rates
Implement traffic-generation strategies focused on delivering high-intent automotive leads
Track lead generation and overall digital campaign performance across all active channels
Analyze data from Google Analytics, Search Console, Meta, and Google Ads to evaluate success
Prepare performance reports and deliver actionable recommendations based on analytical insights
Align digital marketing campaigns directly with vehicle inventory levels, active promotions, and sales goals
Qualifications
1+ years of digital marketing experience
Hands-on experience with Meta Ads and Google Ads
Working knowledge of SEO, Google Analytics/GA4, and Google Search Console
Strong social media and content creation skills
Experience with Canva, CapCut, or similar tools
Strong analytical, organizational, and communication skills
Ability to manage multiple campaigns and work independently
Automotive or dealership marketing experience is a plus
Key Performance Areas
Lead Generation
Website Traffic
SEO
Paid Advertising
Social Media Growth
Conversion Rate
Marketing ROI
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