5 years experience as a Influence marketing in FinTech, FoodTech, EdTech, SaaS, social networks.
Successful advertising launches from influencers resulting in increased revenue growth Responsible.
for go-to-market launch plans and idea generat
Работа и опыт
At Tenchat, I led the way influence marketing, over the course of the project: - Swung a steady stream of registrations from ads to +- 40th registrations per month, and brought the share of blogger ads in app growth to 13% of all in-app registrations - Optimized the price of registration in the application depending on the target audience to a range of 0,22-0,72 usd The price of the previous manager was in a fork of 1,14-9,7 usd, depending on the segment. - Attracted by barter about 80 bloggers as an ambassador. - Signed advertising flight with several brands - Maximum knocked out discount from a blogger of 1 lakhs(50%) Brought in a total of 160,000 registrations. During my work on advertising the app has risen to the top 5 most downloaded in the app store ranking in its category, in 80th place before I started my work. About the project: TenChat is the largest Russian social network for business development, where you can attract investments, find a cofounder, find employees, and learn useful things for business development: networking, content from experts, rock your personal brand. In the first months of the 22nd, they earned the title of the third social network in Russia, collaboration with Megafon, MTS, Lamoda, VEB and the Ministry of Finance, and took part in SPIEF. Throughout the 22nd, they remained the fastest growing social network and the most effective marketing team among the social networks. Megafon, The Voice(ex Cosmopolitan), MATCH!, TUTU, Bitrix, Citidrive and ARTPLAY are already represented on the social network. During the 22nd inside the social network, deals worth more than $1.9 billion were made. The social network has already passed the 2 million user mark and continues to grow rapidly. Cases: https://drive.google.com/file/d/17KmEQKYERuXU1BvXkFkv11G7TUOVXigv/view?usp=drivesdk
Evolve in 2 directions: 1) Affiliate Marketing - Involved 15 bloggers-partners in the agency and developed, generating agency 10000-30000 orders/leads per month for products advertisers, in the money for the agency 170th-500th $ net profit: Wscoupon, Nastinkru (570k+), skidkinezagorami (270k+), econom.vseya.rusi (160k+) and others. 2) influence marketing - Conducted CPP and CPA advertising for Influencers with Tinkoff, Sbermarket, Kinopoisk, Storytel and other brands. Cases: Ready-made food delivery DOSTAEVSKY - Negotiated for love and for CPA partnerships with 40 bloggers - Launched 200 publications - Attracted 18,000 orders with an average check of 1150r Domino's Pizza: - Negotiated for love and for CPA partnerships with 110 bloggers - Started 450 publications - Attracted 8,500 orders About the project, Perfluence is an advertising platform that promotes a performance(CPA) approach to working with bloggers: 31123085 - total targeted customer actions RUB 62.25 billion - GVM for brands At the unbiased and independent Adindex Awards took the No1 prize in the "blogger exchanges" segment for the 21st year Full portfolio: https://drive.google.com/file/d/17KmEQKYERuXU1BvXkFkv11G7TUOVXigv/view?usp=drivesdk Reason for changing jobs: desire to work in-house